About the client
Softox.net is a new software development company specializing in WordPress development, custom development, digital marketing, and video editing services, creating cutting-edge solutions for small and medium-sized enterprises (SMEs). Hence, they were looking for custom content writing services at a reasonable budget. Softox.net approached Crafted by Sandip for custom copywriting that communicates with their target audience, highlighting their expertise, and showcasing their unique value proposition.
The challenge
Softox.net faced the following challenges:
1) Low engagement: There are millions of startups across the world offering bespoke web development services. Softox.net’s existing web copy lacked a compelling tone and failed to engage potential customers.
2) Complex information: A lot of technical jargon made the content unfriendly and less accessible to ordinary users. It negated the company’s reach to a wider audience.
3) Unable to establish brand authority: Lack of quality content effectively communicating the brand voice didn’t allow Softox to establish its brand authority.
Objectives
Software development companies deal in technology which involves various technical terms. My job was not just to write content but to use simple language to explain the client’s products and services to even a schoolgoer.
1) Simple copy: Simplify content that is understandable to even a 10th pass.
2) Engaging copy: Create creative yet simple action-driven copy-improving conversions.
3) Content consistency: Achieve consistency in voice and tone.
4) Speaking the brand voice: Communicate the brand’s unique selling propositions (USPs) effectively.
Approach
Adopted a systematic strategy for custom copywriting:
1) Briefing phase: Conducted primary research in the form of interviews with the Softox.net team and benchmarked with the competition to understand the target audience.
2) Crafted content strategy: Developed a brand tone guide focusing on clarity, professionalism, and approachability. Set a website content hierarchy guiding users through Softox.net’s offerings seamlessly.
3) Simplified the technical: Described complex technical services, features, and benefits in easy-to-understand language for a global audience. Supported with visuals to create better UX.
4) Engagement plan: Crafted creative calls to action (CTAs) encouraging target to explore products and request demos. Created testimonials and case studies to build trust.
Key deliverables
1) Homepage copy: Crafted crisp copy highlighting Softox’s value proposition at the top: ‘Build something extraordinary together’. The headline showcases the company’s collaborative approach to creating a dream product.
Apart from that, revamped their content hierarchy and modified the content for all the sections on the webpage. Created clear but actionable CTAs for users to navigate within the website smoothly.
2) Service section: Modified the content prioritizing benefits over features. Crafted content in the simplest way possible to describe the services and features.
3) Industry section: Crafted content describing the industries served by Softox.net.
4) Process section: Compelling and easy-to-understand copy explaining Softox’s approach toward work.
5) Unique value proposition: Effectively highlighted the benefits of using Softox’s services through copy.
6) SEO optimization: Last but not least, implemented primary and LSI keywords in the H1, H2, H3s, and description texts.
The impact
The revamped web copy delivered measurable improvements:
1) Improved traffic footfall: From 1,000 to 2,000 visitors a month! That’s what it becomes after expert copywriting.
2) Improved engagement: Bounce rates dropped by 20%, and time spent on the page increased by 15%.
3) More inquiries and improved conversions: Inquiries increased by 30% within the first quarter after the revamp, leading to improved conversions.
Client testimonial
“Sandip Pal-led Crafted by Sandip transformed our website into a customer-centric platform. The copy communicates our offerings effectively and resonates with our audience. Their expertise has truly elevated our online presence.”
– Samuel Singh, CEO, Softox.net
Conclusion
This collaboration between Softox.net and Crafted by Sandip resulted in positive results for the upcoming software development company. Now, their website not only answers all questions but also drives action. By understanding the user pain points and client needs and crafting strategic content, Crafted by Sandip contributes to Softox.net’s success story.
If you’re looking for web page copy driving positive results, Crafted by Sandip is just a call away. Let’s create something awesome together!